STEP You Up Programme:

SME Tech Exhibition Programme

Application has ended

STEP Your Business Up and connect with Hong Kong and Asia’s SME Market

learn more
As one of the core events of StartmeupHK Festival, supported by InvestHK, we are committed to empower and support SMEs and technology service providers with business opportunities and connections, especially during this difficult business environment due to the pandemic.
If your the company is:

•  Less than 30 employees
•  Having less than USD 3M annual revenue or investment in any previous year
•  Having a Product or Service in FinTech / MarTech / SalesTech / HRTech or any technology solutions
•  Interested to expand your business in Hong Kong, the Greater Bay Area or Asia

then apply for the programme today!


Demo Opportunity

Showcase your products to potential clients, partners or investors by a demo video at your virtual booth

Virtual Booth

Put your brand in hands of 10,000+ attendees. Schedule 1:1 chat to explain your business and exchange ideas

Virtual Marketplace

Attract your prospects with exclusive offers and trials to your market-ready products and services

Submit your application
Get approved and make payment in a few clicks
Follow up by a dedicated account manager and set up your virtual exhibition


Timeline Icon
Application open
Timeline Icon
15 MAY
End of application

Setting up your company’s profile and upload docs & video
Timeline Icon
24-25 MAY
Shaperz Event

Frequently Asked Questions

Can’t find the answer in FAQ?

You can reach out to us and our team will get back to you as soon as possible


Are there any eligibility criteria?

Yes, in order to successfully apply for this programme, your company must:

● Have less than 30 employees
● Have less than USD 3,000,000 Annual Revenue/ Funding in any previous year
● Have a product or service in FinTech/SalesTech / MarTech / HRTech or any technology solutions
● Be interested in expanding business in Hong Kong, the Greater Bay Area or Asia

How much do I pay for the programme?

With the difficult business environment this year, we are here to empower and support technology solutions/service providers by offering the highest quality of networking and potential business opportunities at SHAPERZ.

We are offering a discounted rate of USD480 for exhibitors to enjoy the highest quality of networking and unlock potential business opportunities during SHAPERZ (with the original price of USD3000).

When is the application deadline?

Applications open on 7th April and will close on 15 May, on a first-come first-served basis.

Do I need to travel to Hong Kong?

SHAPERZ is fully accessible online, you can access the virtual exhibition platform during the main event from 24-28 May 2021.

What if my company does not meet the criteria for the program?

We have a variety of branding options and we can customise a best plan for you. Contact Alison at and let us know how we can help to showcase your company.

Got more questions?

Reach out to Alison at